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> Orange and BIC launch the BIC phone in France
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Paris, July 11, 2008
- The BICŪ phone is ready to go! It comes with 60 free minutes, the battery charged, and the SIM card already in place.
- With the BICŪ phone, you pay as you go, with a prepaid “mobicarte” refill card.
- The BICŪ phone is easy to use since it focuses on cell phone basics: sending and receiving calls and SMS.
- The BICŪ phone pack will be easy to find. It will be sold over the counter, in major supermarkets and local convenience stores (tobacco shops, newsstands, train stations, airports…), and will be available as of the back to school period, at a suggested retail price of €49 including tax. The BICŪ phone will be sold in Metropolitan France only.
Available in citrus orange and lime green, with innovative packaging, the BICŪ phone will appeal to consumers who like easy-to-use and pay as you go products. It also meets specific phoning requirements, serving as a back-up phone if needed (e.g. a second line when advertising the sale of an apartment, a car ... which leaves the main phone line free).
The Orange and BICŪ partnership brings an original and high-quality offer that is designed for everyone. Orange provides its technical knowledge about telephone and service quality, while simplicity and quality at the right price have been BICŪ values for over 50 years.
The BICŪ phone offer in detail:
- The BICŪ phone offer includes 60 free minutes, valid for 2 months from the time the phone is activated.
- In order to receive all 60 minutes of free time, clients must identify themselves to Orange service agents.
- The telephone number, which is included in the pack, is valid for at least 12 months from the time the phone is activated.
- The phone is manufactured by Alcatel.
Suggested retail price: €49 including tax.
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Posted: 2008-07-11 11:01:11
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