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Manufacturer Discussion : Apple : Apple have a Major Product Launch This Weekend for its 10th Retail Anniversary
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julias Posts: > 500

Just read over on another forum that Apple are apparently launching something new this weekend to celebrate their 10th Retail Anniversary. BGR releasedthe details.


There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
Employees have had to download gigabytes of data from Apple corporate labeled, “training” in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.
Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.

The question is, what is Apple planning?


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Posted: 2011-05-17 14:54:26
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julias Posts: > 500

Some are saying it might be the new mobileme and iCloud launch?


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Posted: 2011-05-17 18:27:27
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masseur Posts: > 500

yawn. surely its more interesting than that!
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Posted: 2011-05-17 19:30:30
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julias Posts: > 500

Yeah lets hope for some hardware
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Posted: 2011-05-17 19:33:51
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mriley Posts: > 500

Ironic that this comes just hours after Judgement day, no doubt they will be exterminating all citizens without an Apple product.
I think we all knew this was coming...

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Posted: 2011-05-17 19:43:16
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Bonovox Posts: > 500


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Posted: 2011-05-17 21:45:41
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julias Posts: > 500

Rumours are increasingly pointing towards the iCloud service and its accompanying hardware meaning much slimmer ipods.


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Posted: 2011-05-18 18:22:41
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mriley Posts: > 500

I don't see how the iPod Touch 4G could be any thinner than it is now, they are restricted by the headphone port size
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Posted: 2011-05-18 19:37:37
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julias Posts: > 500


On 2011-05-18 19:37:37, mriley wrote:
I don't see how the iPod Touch 4G could be any thinner than it is now, they are restricted by the headphone port size



No idea but it maybe a new kind of headphone to fit the slimmer design?
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Posted: 2011-05-18 20:05:18
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julias Posts: > 500

That major product launch hasn't happened yet but this has..

http://www.usatoday.com/tech/[....]-05-22-apple-stores-ipad_n.htm
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Posted: 2011-05-22 18:05:08
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