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Sony's Xperia Z range is officially dead
By James Peckham
an hour ago
Mobile phones
Xperia X is the only range
Sony will not release any more phones in its Xperia Z, M, E or C lines and will instead focus on the Xperia X range.
A Sony executive has confirmed to TechRadar the focus for the Japanese company will be on the Xperia X line, which now features the Xperia XZ and Xperia X Compact alongside the Xperia X, X Performance, XA and XA Ultra.
Sony Mobile EVP of Global Sales & Marketing, Hideyuki Furumi, told TechRadar the news noting, "We will see a range of X series, top to bottom."
Furumi explained, "We have the Xperia Ear and the Xperia Projector - the Xperia brand is expanding in terms of categories. We need to establish what the Xperia smartphone stands for.
"Our focus is on essential features as well as making the product much more intelligent, and that's the kind of common theme of your smartphone.
"So we decided to brand our smartphones basically X rather than Z or C or M or whatever."
continued;
http://www.techradar.com/news[....]nge-is-officially-dead-1327731
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Posted: 2016-09-02 13:38:32
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